Privacy Policy

Who we are and what this covers

Peakloom is a native photo editor for Mac and Windows. This policy covers both the Peakloom website (peakloom.app), including the newsletter, and the Peakloom app. By using either, you agree to the practices described here.

What we collect

We collect as little as we can get away with:

• Newsletter email - if you subscribe on our website, we store the email address you give us. Nothing else.
• Account email - the app works without an account. If you create one (to activate a purchase or sync your plan), we store your email address and sign you in with a one-time magic link. You can also choose to set a password after signing in; if you do, we store only a salted, one-way hash of it - never the password itself - and you can remove it at any time from Account > Sign-in methods.
• Device identifiers - a random identifier per device, used to enforce the device limit on your plan, to let you remove old devices from your account, and to count active devices. If a device receives the free welcome AI credits given to new accounts, we also keep a one-way hash of its identifier - with no account or email attached - so each device receives them only once. That hash is kept after the account is deleted and is used for nothing else.
• Purchase status - whether your account has an active plan. Payments are handled by our payment processor; we never see or store your card details.
• Cloud documents - if you save a design to your Peakloom account, we store that document, its earlier versions and a preview image. See "Cloud documents" below.
• Usage analytics and crash reports - signals about which features are used, your approximate location (city and country), and when something breaks, so we can fix the right things. Our website uses Google Analytics, which sets cookies on your browser to count visits and understand how people find us. These never include your photos or their contents. When you are signed in, app analytics also carry your account ID and a one-way hash of your email, so your devices count as one person - never the email address itself.

Onboarding questions

After you sign in for the first time, the app asks four short questions: how you found us, what you make, your role, and the apps you use. Every answer is a choice from a list - there is no box to type into - and skipping a question sends nothing for it.

Your answers are saved to your account when you give them, whether or not usage analytics sharing is on, and our team can see them together with your account email. We use them to shape what Peakloom builds and suggests, never for advertising.

Your photos and AI

Most of Peakloom's AI runs entirely on your own machine: depth analysis, Relight, Magic Selection, background removal, Smart Erase and one-tap Looks all process your image locally. Those photos never leave your machine.

Cloud features - Create with AI, Magic Layer's Editable and High fidelity modes and its AI background, the High fidelity layer separation in Create with AI, Generative Fill, AI Expand, AI Edit and the AI Tools in AI Studio, the AI image generator, cloud AI Upscale, Rotate Object, Screenshot Studio translation and AppIcon Studio's AI Icon - send only the relevant prompt, text, reference or image data to our servers over an encrypted connection after you choose to run them. That data is used only to fulfill your request, is deleted after processing, and is never used to train AI models.

Some AI Tools edit faces - Face Swap, makeup and retouching. When you run one, the photo you are editing and any reference photo you add, including the faces in them, are sent in the same way and only to make that edit. We do not create face-recognition templates or other biometric identifiers from them, and we keep nothing after processing. Before your first face tool, the app asks you to confirm that you have the right to use the faces in your photos; that confirmation is remembered on your device against your account ID.

The app always makes clear which features run in the cloud before you use them.

Cloud documents

When you save a design to your Peakloom account - on the web, in the desktop app, or through an AI assistant you connect to Peakloom - we store the document and a small preview of it on Amazon S3 in the Singapore region. Your documents are private to your account and are only ever reached through short-lived signed links made for you.

We keep the last 10 versions of each document so you can go back to an earlier one. A document you move to Trash is kept for 30 days and then deleted for good. Deleting your account deletes every document, every version and everything in Trash.

Your documents are never used to train AI models. Our staff never open them, unless you ask Support to look at a specific document.

A document can contain faces or other personal information. We store it only so that you can use it yourself, and use it for nothing else.

Community profiles and published designs

Publishing to the Peakloom community is not open to everyone: only creators we invite, creators whose application to publish has been approved, and the Peakloom team can publish. If you have publishing access, nothing is shared until you choose to publish. If you set up a community profile, your display name, handle, picture, bio, links and cover image are public, and so is each design of yours that is approved, with its name and keywords. Designs from community members are reviewed by a moderator before they appear.

When you choose Publish Template, the app sends the design file, its preview, and the name, keywords and note you typed. Nothing is sent before you choose to publish.

Following someone needs no profile. Follower and following counts can appear on a profile, but the lists behind them are private: the accounts you follow are shown only to you, and nobody - including the people you follow - can see a list of your followers.

Reports you send and people you block are private. A report is read by our moderators, never shown to the person reported.

Starring a template is private too: its owner sees only how many stars it has, never who starred it. Opening a template tells us which template was used, never who you are. Inserting an element from the Elements library tells us which element was used, so we can show popular elements. To count each use only once, your account ID or your device's random identifier is held with it for one hour, and is never stored with the count.

Deleting a published design removes it from the gallery and from your profile; people who already opened it keep their own copy. Deleting your account removes your profile and everything you published.

Contacting support

When you write to us through Help > Contact Support, we receive the topic you choose, your message, any files you attach (images, screen recordings or project files) and, unless you send it anonymously, the email address you give us so we can reply.

Every ticket - anonymous ones included - carries basic system information: the app version and build, your operating system and platform, and your plan. None of it identifies you. We never store your IP address with a ticket.

If you are signed in and do not send anonymously, the ticket is linked to your account. Tickets are read by our support team, including in our internal team chat. The confirmation email we send contains only your ticket code and topic, never the text you wrote.

Deleting your account deletes the tickets you sent from it or from its email address, with their attachments. Anonymous tickets name nobody and are kept.

What we never do

Some lines we don't cross:

• We don't sell or rent your personal data. To anyone. Ever.
• We don't show ads or share your data with advertisers.
• We don't scan your photo library. The app only touches the files you open.
• We don't train AI models on your images.

Email from us

If you subscribe to our newsletter, we'll send you occasional updates about new releases and features - nothing else. Every email includes an unsubscribe link, and unsubscribing is instant.

Service providers

We rely on a small number of providers to run Peakloom - for email delivery, payment processing, team messaging for support tickets, hosting, file storage and content delivery, website analytics (Google Analytics), and cloud AI inference. Each one only receives the data it needs to do its job and is bound by its own data-protection obligations.

Retention and your rights

We keep your data only for as long as you use Peakloom or stay subscribed to our newsletter. You can ask us at any time to show you the data we hold about you, correct it, export it, or delete it entirely - email us and we'll take care of it, usually within a few days. If you're in the EU/EEA, the UK or a jurisdiction with similar laws, these are your statutory rights, and we honor them regardless of where you live.

Security

All traffic between the app, the website and our servers is encrypted in transit. Access to production data is restricted and logged. No system is perfectly secure, but we treat your data the way we'd want ours treated.

Children

Peakloom is not directed at children under 13 (or the equivalent minimum age in your jurisdiction), and we don't knowingly collect their data. If you believe a child has given us personal information, contact us and we'll delete it.

Changes to this policy

When we change this policy, we'll update the date at the top and - for meaningful changes - tell you by email or in the app. The current version always lives at peakloom.app/privacy.

Contact

Questions, requests, or something we can do better? Email us at support@peakloom.app.